Monthly Archives: March 2013

Oreo and Johnson’s

Oreo and Johnson’s

This week we talked about ads that received a lot of “buzz” and evoked emotional reactions. I selected the Oreo Super Bowl Blackout Twitter post and Johnson’s Baby commercial “You’re Doing OK, Mom!” Oreo Super Bowl Blackout Ad Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013 The ad that probably received the most buzz from the

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IMC 612: Audience Insight

IMC 612: Audience Insight

My fourth class begins tomorrow. I read that taking Marketing Research Analysis and Audience Insight back-to-back was a good idea, and that they’re two of the hardest courses in the program. I just finished Marketing Research Analysis, and they were not kidding! However, I really enjoyed it. I love doing research and analyzing the results. On to Audience Insight! IMC

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