Monthly Archives: January 2014

Lovemarks: Girl Scouts

Lovemarks: Girl Scouts

One of the keys of a good brand relationship is a genuine connection, and Girl Scouts certainly qualifies. Founded in 1912 by Juliette Gordon Low, the organization currently has 3.2 million members, and more than 59 million women were Girl Scouts as children, me included!  The Lovemarks website describes Girl Scouts of the USA as “a youth organization for girls in

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Disney, Ranked 14th by Interbrand, 1st in Hearts

Disney, Ranked 14th by Interbrand, 1st in Hearts

Disney is the 14th ranked brand on Interbrand’s “Best Global Brands List,” noting that “the brand still has a unique ability to take a core idea, develop it through film and television, then extend the property into toys and merchandising, theme parks and resorts, DVD sales, and video games.” Disney is synonymous with many words – the ones that come

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