Monthly Archives: March 2014

Diversification in Marketing – Too Many Options?

Diversification in Marketing – Too Many Options?

One of the biggest problems in marketing today is the diversification of marketing. Added to traditional channels of print (newspaper, magazine, etc.), direct mail, billboard, radio, and TV, are newer channels of websites, online ads, and emails, and even more recently mobile marketing, apps, and enough social media platforms to make a marketer want to hide his or her head

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Creative Inspiration: Walt Disney

Creative Inspiration: Walt Disney

My current class is about creativity, and our first question is about where we can find creative inspiration.¬†While on a trip to Walt Disney World in 2012, I visited the Walt Disney: One Man’s Dream attraction. Part of this attraction was a movie about Disney, narrated by the man himself. I walked away from this more impressed than ever. This

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