Monthly Archives: April 2014

NFL and Snapchat

NFL and Snapchat

Two NLF teams recently released their schedules on social media channels, most notably Snapchat. If you’re not familiar, Snapchat is a mobile app that allows users to send photos to one another that last for 10 seconds before they are no longer available. The service also offers stories that allow users to string together a number of images, which are

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Google+: New Dad

This week I was tasked to find a video with an element of fiction that tells a good story. I choose a video about Google+, which is Google’s social network. The commercial “Google+: New Dad” tells the story of a man, his son, and his phone. The main character in the story is the new dad, although the audience mostly

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Dumb Ways To Die

Dumb Ways To Die

This is not a suggestion, mind you. This week my class looked at campaigns that showed consistency across media, and I chose Dumb Ways to Die, which is a campaign that began as a video to promote train safety for Australia’s Metro Train. Video The campaign has been extended to a variety of formats: Interactive App Print Ads      Mural

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Is There A Creative Process?

Is There A Creative Process?

Is there one, definitive creative process? I don’t think so, however, I believe individuals and groups can utilize a process. For example, Salvador Dali would use the hypnotic state the occurs right after you wake up to generate creative ideas. He would nap in a chair, spoon in hand, and after he fell asleep and dropped the spoon, it would clang on

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