Monthly Archives: January 2015

Summary of Article: Kids 4-6 “The Muddy Middle

This week we looked at the website A List Apart and selected an article to summarize. The website is very interesting, and I had a hard time picking one because there are so many great articles. I finally settled on Kids 4-6 “The Muddy Middle” by Debra Levin Gelman. Summary As a parent, as well as someone who works in

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Honda’s #UnBuenFit Campaign

Honda’s #UnBuenFit Campaign

My IMC class looked at websites targeting minorities, and I selected Honda’s #UnBuenFit website at unbuenfit.honda.com. For those of you who don’t speak Spanish, Un Buen Fit means A Good Fit. Fit is the name of the Honda car, so the phrase has double meaning. The campaign’s commercials are available in both English and Spanish. English Spanish What do you

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New & Emerging Media – From Pencils to Social Media

New & Emerging Media – From Pencils to Social Media

Our first task in my Emerging Media and the Market class was to create a new term for new and emerging media. The assignment contained this sentence: These media will only be “new” and “emerging” for so long (the pencil was new media too once). The idea of a pencil as new media reminded me of a conference I attended in the

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Duck Tape + Pittsburgh + Football = Social Media Gold

Duck Tape + Pittsburgh + Football = Social Media Gold

Yes, you read that headline right. What does Duck Tape, Pittsburgh, and football have to do with social media? Local advertising agency Brunner used the national championship game to tie in their client Duck Brand tape. It may seem like a strange idea, but it makes sense – Duck Brand tape is based out of Ohio, giving it a connection to Ohio State University. The

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