Monthly Archives: March 2015

Say Good-bye to Google+ as You (Don’t) Know It

Say Good-bye to Google+ as You (Don’t) Know It

Earlier this month Google announced that it is dividing up Google+ into several products, most notably Photos and Streams. Why is Google doing this when they’ve spent the last 4 years bringing all of their products together? I have never found a good use for Google+. I use the photo aspect to automatically back up my iPhone photos, but otherwise,

Read More

Twitter and TV Go Hand-in-Hand

Twitter and TV Go Hand-in-Hand

For anyone who’s been on Twitter in the past 5 years, this isn’t exactly news, but now we have the research to back it up. According to Nielsen, there is a relationship between tweets and TV engagement. We’ve heard about the second screen – and sometimes third screen – for a while now. I regularly use my iPhone and/or iPad

Read More

10 Tips To Enhance Your Facebook Page

10 Tips To Enhance Your Facebook Page

As your organization’s Facebook page reach has declined (which is on account of more competition, according to Facebook), it still remains the most popular social networking site, with 71% of adults who are online visiting it. That’s more than twice the amount of adults than those who visit LinkedIn (28%), Pinterest (28%), Instagram (26%), and Twitter (23%) – check out

Read More

6 Steps to Real-Time Content Marketing

6 Steps to Real-Time Content Marketing

Real-time content marketing is taking a current event or trending topic and putting your own spin on it. How do you do that? Here’s your guide in 6 easy steps. 1. Monitor You need to know what’s trending and what’s in the news. Twitter is one of the easiest ways to do this. Follow news sources, and organizations and people

Read More

Short Film As Advertising

Our class looked at how a short film can be used for marketing. I found this great one from Prada called A Therapy, directed by Roman Polanski. It was debuted as a short film at the Cannes Film Festival in 2012. Because it was created for Prada, it features clothing exclusively made for the film. Clocking in at 3:30, A

Read More