Our ability to read is constantly evolving. It’s one of the things that our brain is not naturally wired to do, and something that we have to be taught. Yet, it is so essential to our everyday lives, it’s hard to believe that it’s not something that we naturally do. Reading has always been tied to technology. It wasn’t until
In the days following Hurricane Katrina, my office was busy. We were scrambling to arrange services for a plane full of people who had survived the natural disaster. These were people who lost everything, and were being routed to Pittsburgh. Many of them would stay and start their lives over in the Steel City. Talk about pressure. My True Story
We all know the typical stock photos – a group of business people sitting at a table and smiling at a document. Yup, totally realistic. But you need images to use in your marketing. Check out this list of 11 websites where you can get great photos for free, even for commercial use. But first… NEVER use images without permission. You
I received a cold email yesterday (the electronic version of a cold call). I don’t usually even look at these, but I went ahead and opened it. Let me repeat that: I don’t usually even look at these. Do you? When someone emails you and you have no connection to that person, do you even open it? Probably not. Yet, against my
Today is Groundhog’s Day, which may not be a big deal everywhere, but in Western Pennsylvania, it’s a Thing. I think most people associate Groundhog’s Day with the movie rather than Punxsutawney Phil. You know the one – where Bill Murray repeats Groundhog’s Day over and over and over again. There’s a marketing lesson here. Repetition is key to good
I have bad news for you. You don’t own your brand. I know you’ve spent a lot of time creating a logo and crafting your brand’s voice. You may have spent a lot of money doing this as well. Yet, you still don’t own it. You know who does? We all do. Your brand lives in the minds of everyone else.