Monthly Archives: February 2016

Are You a Doer or a Demander?

Are You a Doer or a Demander?

In the days following Hurricane Katrina, my office was busy. We were scrambling to arrange services for a plane full of people who had survived the natural disaster. These were people who lost everything, and were being routed to Pittsburgh. Many of them would stay and start their lives over in the Steel City. Talk about pressure. My True Story

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How (Not) to Email a Potential Customer

How (Not) to Email a Potential Customer

I received a cold email yesterday (the electronic version of a cold call). I don’t usually even look at these, but I went ahead and opened it. Let me repeat that: I don’t usually even look at these. Do you? When someone emails you and you have no connection to that person, do you even open it? Probably not. Yet, against my

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Groundhog’s Day Marketing

Groundhog’s Day Marketing

Today is Groundhog’s Day, which may not be a big deal everywhere, but in Western Pennsylvania, it’s a Thing. I think most people associate Groundhog’s Day with the movie rather than Punxsutawney Phil. You know the one – where Bill Murray repeats Groundhog’s Day over and over and over again. There’s a marketing lesson here. Repetition is key to good

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You Don’t Own Your Brand. Sorry.

You Don’t Own Your Brand. Sorry.

I have bad news for you. You don’t own your brand. I know you’ve spent a lot of time creating a logo and crafting your brand’s voice. You may have spent a lot of money doing this as well. Yet, you still don’t own it. You know who does? We all do. Your brand lives in the minds of everyone else.

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