Who Is Your Target Audience?

Who Is Your Target Audience?

Your target audience is the group of people who are your customers and clients – or who you want to be your customers and clients. When you’re talking about your target audience, most people are familiar with demographics. Demographics Demographics are the stats about your target audience, such as gender, age, race, location, education, marital status, and income. These are

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What is Guerrilla Marketing?

What is Guerrilla Marketing?

If you’ve never heard of guerrilla marketing, I’m not surprised. It’s one of those types of marketing that most businesses don’t even think about, but it can be very effective. Guerrilla Marketing Is… Guerrilla Marketing is sort of experimental marketing – it’s a way to share your message in a memorable, creative, low-cost way that has a big effect. Now, that

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Use GIFs to Animate Your Marketing

Use GIFs to Animate Your Marketing

GIFs are those moving images – basically mini silent movies – that you’ve probably seen in your Facebook feed and wondered, “How did they do that?” Well, wonder no more, my friends! A Word of Caution GIFs look cool when used well, but are very annoying when used poorly (think animated ads that are too distracting). We’re going to focus

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Are You a Doer or a Demander?

Are You a Doer or a Demander?

In the days following Hurricane Katrina, my office was busy. We were scrambling to arrange services for a plane full of people who had survived the natural disaster. These were people who lost everything, and were being routed to Pittsburgh. Many of them would stay and start their lives over in the Steel City. Talk about pressure. My True Story

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How (Not) to Email a Potential Customer

How (Not) to Email a Potential Customer

I received a cold email yesterday (the electronic version of a cold call). I don’t usually even look at these, but I went ahead and opened it. Let me repeat that: I don’t usually even look at these. Do you? When someone emails you and you have no connection to that person, do you even open it? Probably not. Yet, against my

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Groundhog’s Day Marketing

Groundhog’s Day Marketing

Today is Groundhog’s Day, which may not be a big deal everywhere, but in Western Pennsylvania, it’s a Thing. I think most people associate Groundhog’s Day with the movie rather than Punxsutawney Phil. You know the one – where Bill Murray repeats Groundhog’s Day over and over and over again. There’s a marketing lesson here. Repetition is key to good

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