Category Archives: Branding

Branding 101

Branding 101

Branding is something you’re likely familiar with. Most people think of logos and color schemes when it comes to branding, but it’s much more than that. Branding is really what people think of when they see your logo or hear your name. Who Owns Your Brand? The truth is, you don’t own your brand – your brand lives in the

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Create A Website Class

Tonight I am starting a new course called Create A Website for a local adult education organization. I love sharing my knowledge with the community, but I’ll tell you a secret – I usually learn as much, if not more, as they do! Creating and teaching classes like these so beneficial for me. I love having an online course available

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Who Is Your Target Audience?

Who Is Your Target Audience?

Your target audience is the group of people who are your customers and clients – or who you want to be your customers and clients. When you’re talking about your target audience, most people are familiar with demographics. Demographics Demographics are the stats about your target audience, such as gender, age, race, location, education, marital status, and income. These are

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What is Guerrilla Marketing?

What is Guerrilla Marketing?

If you’ve never heard of guerrilla marketing, I’m not surprised. It’s one of those types of marketing that most businesses don’t even think about, but it can be very effective. Guerrilla Marketing Is… Guerrilla Marketing is sort of experimental marketing – it’s a way to share your message in a memorable, creative, low-cost way that has a big effect. Now, that

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You Don’t Own Your Brand. Sorry.

You Don’t Own Your Brand. Sorry.

I have bad news for you. You don’t own your brand. I know you’ve spent a lot of time creating a logo and crafting your brand’s voice. You may have spent a lot of money doing this as well. Yet, you still don’t own it. You know who does? We all do. Your brand lives in the minds of everyone else.

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Authenticity Isn’t Just a Buzzword

Authenticity Isn’t Just a Buzzword

Authenticity. It’s been the buzzword in social media marketing as of late, and it’s something that I take very seriously. However, you can’t make yourself “more authentic.” If you do a Google search on how to be authentic on social media, you won’t run out of articles to read. However, you can’t strategize how to be more authentic. You just

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