Earlier this month Google announced that it is dividing up Google+ into several products, most notably Photos and Streams. Why is Google doing this when they’ve spent the last 4 years bringing all of their products together? I have never found a good use for Google+. I use the photo aspect to automatically back up my iPhone photos, but otherwise,
For anyone who’s been on Twitter in the past 5 years, this isn’t exactly news, but now we have the research to back it up. According to Nielsen, there is a relationship between tweets and TV engagement. We’ve heard about the second screen – and sometimes third screen – for a while now. I regularly use my iPhone and/or iPad
As your organization’s Facebook page reach has declined (which is on account of more competition, according to Facebook), it still remains the most popular social networking site, with 71% of adults who are online visiting it. That’s more than twice the amount of adults than those who visit LinkedIn (28%), Pinterest (28%), Instagram (26%), and Twitter (23%) – check out
Real-time content marketing is taking a current event or trending topic and putting your own spin on it. How do you do that? Here’s your guide in 6 easy steps. 1. Monitor You need to know what’s trending and what’s in the news. Twitter is one of the easiest ways to do this. Follow news sources, and organizations and people
Our class looked at how a short film can be used for marketing. I found this great one from Prada called A Therapy, directed by Roman Polanski. It was debuted as a short film at the Cannes Film Festival in 2012. Because it was created for Prada, it features clothing exclusively made for the film. Clocking in at 3:30, A
Take a look at some nonprofit organizations that are using images to promote their organizations. We’ve seen studies that show that Facebook posts with images are shared far more than those with just words, links, videos, or albums. But what types of images are nonprofit organizations posting? I’m taking a look at 5 nonprofits who are rocking images on Facebook.
If you aren’t one of the 30 million (and counting) people who has watched BuzzFeed’s video Things Everyone Does But Doesn’t Talk About, I suggest you do so promptly. Here are 5 Awesome Things about this video. Timing This video conveniently dropped February 12, just 3 days before the February 15 deadline to sign up for healthcare. It’s Funny My
Going viral is the Holy Grail of the Internet. It is essentially when something is shared – a lot – the modern-day water-cooler talk. What does it take to go viral? Here is your step-by-step guide: Make or capture something awesome. Share it online. Go viral! It’s easy, isn’t it? We’ve all posted something that’s gone viral, right? Wait… no?
I watched the Super Bowl with my kids, and after Alway’s Like A Girl commercial, I asked my daughter what it meant to run like a girl. You run. And you’re a girl. Perfect answer. There are days in every parent’s life when they wonder if they’re doing the right thing. Yesterday, I knew I was doing something right, at
If you didn’t see Nationwide’s Super Bowl ad about preventable childhood death’s, go ahead and take a gander. Just don’t blame me afterwards! I watched this live during the Super Bowl. When it started I thought is was cute – a kid saying he would “never” get graduate, get married, etc. I thought it was a Peter Pan moment. And