Category Archives: Marketing

Branding 101

Branding 101

Branding is something you’re likely familiar with. Most people think of logos and color schemes when it comes to branding, but it’s much more than that. Branding is really what people think of when they see your logo or hear your name. Who Owns Your Brand? The truth is, you don’t own your brand – your brand lives in the

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Who Is Your Target Audience?

Who Is Your Target Audience?

Your target audience is the group of people who are your customers and clients – or who you want to be your customers and clients. When you’re talking about your target audience, most people are familiar with demographics. Demographics Demographics are the stats about your target audience, such as gender, age, race, location, education, marital status, and income. These are

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What is Guerrilla Marketing?

What is Guerrilla Marketing?

If you’ve never heard of guerrilla marketing, I’m not surprised. It’s one of those types of marketing that most businesses don’t even think about, but it can be very effective. Guerrilla Marketing Is… Guerrilla Marketing is sort of experimental marketing – it’s a way to share your message in a memorable, creative, low-cost way that has a big effect. Now, that

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Use GIFs to Animate Your Marketing

Use GIFs to Animate Your Marketing

GIFs are those moving images – basically mini silent movies – that you’ve probably seen in your Facebook feed and wondered, “How did they do that?” Well, wonder no more, my friends! A Word of Caution GIFs look cool when used well, but are very annoying when used poorly (think animated ads that are too distracting). We’re going to focus

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