Category Archives: Marketing

Start The Countdown…

Start The Countdown…

I’m excited to begin the countdown to relaunching Little Birdie Communications after a 3 year hiatus. Why the hiatus? I have been working towards my master’s degree, which I just finished (Whoo Hoo!). My new degree in Integrated Marketing Communications is from West Virginia University, and I just got my final grade today. Now I’m just waiting for my shiny

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Say Good-bye to Google+ as You (Don’t) Know It

Say Good-bye to Google+ as You (Don’t) Know It

Earlier this month Google announced that it is dividing up Google+ into several products, most notably Photos and Streams. Why is Google doing this when they’ve spent the last 4 years bringing all of their products together? I have never found a good use for Google+. I use the photo aspect to automatically back up my iPhone photos, but otherwise,

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Twitter and TV Go Hand-in-Hand

Twitter and TV Go Hand-in-Hand

For anyone who’s been on Twitter in the past 5 years, this isn’t exactly news, but now we have the research to back it up. According to Nielsen, there is a relationship between tweets and TV engagement. We’ve heard about the second screen – and sometimes third screen – for a while now. I regularly use my iPhone and/or iPad

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10 Tips To Enhance Your Facebook Page

10 Tips To Enhance Your Facebook Page

As your organization’s Facebook page reach has declined (which is on account of more competition, according to Facebook), it still remains the most popular social networking site, with 71% of adults who are online visiting it. That’s more than twice the amount of adults than those who visit LinkedIn (28%), Pinterest (28%), Instagram (26%), and Twitter (23%) – check out

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6 Steps to Real-Time Content Marketing

6 Steps to Real-Time Content Marketing

Real-time content marketing is taking a current event or trending topic and putting your own spin on it. How do you do that? Here’s your guide in 6 easy steps. 1. Monitor You need to know what’s trending and what’s in the news. Twitter is one of the easiest ways to do this. Follow news sources, and organizations and people

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Short Film As Advertising

Our class looked at how a short film can be used for marketing. I found this great one from Prada called A Therapy, directed by Roman Polanski. It was debuted as a short film at the Cannes Film Festival in 2012. Because it was created for Prada, it features clothing exclusively made for the film. Clocking in at 3:30, A

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5 Nonprofits That Are Rocking Images On Facebook

5 Nonprofits That Are Rocking Images On Facebook

Take a look at some nonprofit organizations that are using images to promote their organizations. We’ve seen studies that show that Facebook posts with images are shared far more than those with just words, links, videos, or albums. But what types of images are nonprofit organizations posting? I’m taking a look at 5 nonprofits who are rocking images on Facebook.

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How To Go Viral

How To Go Viral

Going viral is the Holy Grail of the Internet. It is essentially when something is shared – a lot – the modern-day water-cooler talk. What does it take to go viral? Here is your step-by-step guide: Make or capture something awesome. Share it online. Go viral! It’s easy, isn’t it? We’ve all posted something that’s gone viral, right? Wait… no?

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#LikeAGirl For The Win!

I watched the Super Bowl with my kids, and after Alway’s Like A Girl commercial, I asked my daughter what it meant to run like a girl. You run. And you’re a girl. Perfect answer. There are days in every parent’s life when they wonder if they’re doing the right thing. Yesterday, I knew I was doing something right, at

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