Category Archives: Social Media

Branding 101

Branding 101

Branding is something you’re likely familiar with. Most people think of logos and color schemes when it comes to branding, but it’s much more than that. Branding is really what people think of when they see your logo or hear your name. Who Owns Your Brand? The truth is, you don’t own your brand – your brand lives in the

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Who Is Your Target Audience?

Who Is Your Target Audience?

Your target audience is the group of people who are your customers and clients – or who you want to be your customers and clients. When you’re talking about your target audience, most people are familiar with demographics. Demographics Demographics are the stats about your target audience, such as gender, age, race, location, education, marital status, and income. These are

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Groundhog’s Day Marketing

Groundhog’s Day Marketing

Today is Groundhog’s Day, which may not be a big deal everywhere, but in Western Pennsylvania, it’s a Thing. I think most people associate Groundhog’s Day with the movie rather than Punxsutawney Phil. You know the one – where Bill Murray repeats Groundhog’s Day over and over and over again. There’s a marketing lesson here. Repetition is key to good

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Authenticity Isn’t Just a Buzzword

Authenticity Isn’t Just a Buzzword

Authenticity. It’s been the buzzword in social media marketing as of late, and it’s something that I take very seriously. However, you can’t make yourself “more authentic.” If you do a Google search on how to be authentic on social media, you won’t run out of articles to read. However, you can’t strategize how to be more authentic. You just

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