Branding is something you’re likely familiar with. Most people think of logos and color schemes when it comes to branding, but it’s much more than that. Branding is really what people think of when they see your logo or hear your name. Who Owns Your Brand? The truth is, you don’t own your brand – your brand lives in the
Oh, Pepsi. What did you do? Why did you do it? This is the type of marketing that ruins marketing for the rest of us. I hate this kind of marketing – the hijacking of a movement for the sake of making a few bucks. This type of marketing puts profits over people, and this ad in particular made that fact
Color choice is an important part of your website and marketing materials. I believe that design and usability go hand-in-hand. It is so frustrating to me when when something is so poorly designed that’s it’s hard to use. It’s also very frustrating to see something that’s designed to be pretty but not very functional. This is true when it comes
Your target audience is the group of people who are your customers and clients – or who you want to be your customers and clients. When you’re talking about your target audience, most people are familiar with demographics. Demographics Demographics are the stats about your target audience, such as gender, age, race, location, education, marital status, and income. These are
Facebook is a staple in a marketing strategy, and it’s an easy and inexpensive way to reach your audience. Pew Research Center shows that 71% of adults who are online use Facebook and 70% of those use Facebook daily. People spend 20% of mobile device time using Facebook, which equals 46 minutes a day. Bottom line: there’s a lot of people
Every business, no matter how small, can benefit from smart marketing. A friend of mine from high school (OK, kindergarten – we go waaay back) recently started a business providing face painting services – Facepaint Fun by Cara. While I know she’s talented – she’s always been a great artist – Saturday night was the first time I have seen
We all know the typical stock photos – a group of business people sitting at a table and smiling at a document. Yup, totally realistic. But you need images to use in your marketing. Check out this list of 11 websites where you can get great photos for free, even for commercial use. But first… NEVER use images without permission. You
Today is Groundhog’s Day, which may not be a big deal everywhere, but in Western Pennsylvania, it’s a Thing. I think most people associate Groundhog’s Day with the movie rather than Punxsutawney Phil. You know the one – where Bill Murray repeats Groundhog’s Day over and over and over again. There’s a marketing lesson here. Repetition is key to good
Authenticity. It’s been the buzzword in social media marketing as of late, and it’s something that I take very seriously. However, you can’t make yourself “more authentic.” If you do a Google search on how to be authentic on social media, you won’t run out of articles to read. However, you can’t strategize how to be more authentic. You just
What do you do when you need something new? Chances are, you reach for your smartphone, and you’re not alone. More people than ever are using their mobile devices to shop and access information. According to an article in Time: Almost 70% of Amazon shoppers access their site on a smartphone or tablet, More 50,000 billion of Google’s 100,000 monthly
