Groundhog’s Day Marketing
Today is Groundhog’s Day, which may not be a big deal everywhere, but in Western Pennsylvania, it’s a Thing. I think most people associate Groundhog’s Day with the movie rather than Punxsutawney Phil. You know the one – where Bill Murray repeats Groundhog’s Day over and over and over again.
There’s a marketing lesson here. Repetition is key to good marketing. A customer needs to be exposed to your message over and over and over again. This can be frustrating when you’re spending time and money on a marketing campaign and you’re just not seeing results, but stick with it. Results don’t happen overnight, just like Bill didn’t change overnight. It takes time to get your message out there, and to be seen enough to cause a change in behavior.
And just like the movie, there’s a goal at the end. Most of the time it’s a sale, but it could be something else. The point is, there is an end goal. And that goal needs to be known. Otherwise, how do you know if you’ve made the goal? This is a mistake that many people make in their marketing. If you don’t know where you need to be, how do you know when you’ve gotten there?
Your marketing goals don’t need to be complicated. It can be to increase website visits, get more people to sign up for your email, or add followers on Twitter. These are all great goals – or marketing objectives if you want to get fancy. Figure out the best way to reach those goals, and get to it!
The most important thing is to keep it up. Don’t give up. Don’t stop. Most people don’t see results and quit. Be like Bill. He didn’t have a choice. If he quit, he would just be stuck living the same day over and over and over again.
I know you can do it. I’m here to help. Send me an email at [email protected] and let me know how I can help you.
Until next time,
[tweetthis twitter_handles=”@littlebirdiecom”]If you don’t know where you need to be, how do you know when you’ve gotten there?[/tweetthis]
[tweetthis twitter_handles=”@littlebirdiecom”]Your marketing goals don’t need to be complicated.[/tweetthis]