Market Your Udemy Course Without Spending a Dime

Dana Sheehan/ Digital Marketing, Social Media, Udemy Courses

Congratulations, your course is published on Udemy! So, now what? It’s time to put on your marketing hat and get the work out about your course. Here are a few ideas to get you started.

Give Instructors Your Course For Free

I realize that giving your course away may not seem like a great idea, but it is. When you give your course to fellow instructors, you are building up the number of students in your course. It becomes much easier to convince people to pay up to $300 for your course if there are already 1,000 students. I did this and I went from 9 students to 1,009 overnight. The next day I got my first paying students.

  1. Create a coupon code. I suggest making the limit 1,000.
  2. Go to the Udemy Facebook Studio Page and click the Files button (below the header). Open the file called Udemy Studio Coupons – Post Here For Feedback! and follow the instructions.


If you don’t have a business YouTube channel, you should create one. It can be attached to an existing YouTube/Google account, but should be branded for your business or course(s). Post your promotional video here, along with a coupon link in the description. This link should be specific to YouTube so you know where your students are coming from.

Personal Facebook Account

Facebook is a great place to start telling people about your awesome new course – but proceed with caution. Your friends and family want to support you, but they don’t want to be sold to. Here’s some sample text you can use, along with a coupon link to your course. The coupon link should be unique to your personal Facebook page. This way you can track where your students are coming from.

I am really excited to launch my first online course (name of course) on Udemy! If you are interested, check it out for free until (date), then the price will go up to $(price). (add link)

Business Facebook Page

If you already have a Facebook Page for your business (if you have a business) be sure to post a link here. You can be more direct about selling on this page. Here’s some sample text:

New online course (name of course) launched on Udemy! Enroll for only $(price), regularly $(price). (link)

Also include a link to your promo video in the Call to Action button on your header.


LinkedIn is all about business, so this is the perfect place to let your colleagues know about your new course. Post an update with a link here, which should also be unique to LinkedIn.

You can also create some Posts (basically a blog post that lives within LinkedIn) about your course, with a link. Here are some ideas:

  • 10 Reasons to Take (Name of Course)
  • What You Don’t Know About (Subject of Course)
  • How to (Subject of Course)

Of course, these are teasers. You want to give away a little bit of information, but not everything. The idea is to demonstrate your mastery of the knowledge, and to create intrigue.


If you have a business website or blog, this is a no-brainer! Create a few blog posts about your course, one announcing it and one giving away a little bit of information. I found that some of my Facebook friends were confused about how the courses work, so I created a blog post called 10 Facts About My Writing for the Web Course.

Create a page on your website for courses, and list all of the courses you have on Udemy (it’s OK if it’s only one in the beginning). As always, use unique links. You can see my Courses and Training page as an example.


If you have a good email list, be sure to let everyone know about your course. Use a unique link… you know this by now! If you don’t have an email list, that’s OK. Update your email signature with a link to your course. You never know who might decide to try out your class.

Those are a few easy ways you can leverage your existing network to market your course, and it’s all free! If you have any other ideas, I would love to hear them in the comments below.

Until next time,


Image Credit: Negative Space, downloaded from


Check out my online, on-demand Writing for the Web course on Udemy.

Writing for the Web