Branding is something you’re likely familiar with. Most people think of logos and color schemes when it comes to branding, but it’s much more than that. Branding is really what people think of when they see your logo or hear your name. Who Owns Your Brand? The truth is, you don’t own your brand – your brand lives in the
Visiting a local mall recently, I ran across a new attraction – Escape Room Pittsburgh Mills. You’ve probably heard of escape rooms – they’re the new Big Thing. The premise is that you need to solve clues to “escape” within a certain amount of time. Since I haven’t tried this before, I grabbed one of the flyers they had. Marketing
I have bad news for you. You don’t own your brand. I know you’ve spent a lot of time creating a logo and crafting your brand’s voice. You may have spent a lot of money doing this as well. Yet, you still don’t own it. You know who does? We all do. Your brand lives in the minds of everyone else.
Today, Microsoft is unveiling a new logo for it’s search engine Bing, which is the second largest search engine following Google (of course). Advertising Age got a preview of it yesterday: Microsoft Updates Bing Logo as Search Service Grows Up. It’s not unusual for a company to tweak it’s logo now and then. I’m glad to see green instead of yellow,
Last week I had a great meeting with Eat The Butter founder Jenni Calihan to share with her some social media tips. Eat The Butter is a non-profit that is working to spread the word about Vintage Eating – basically, eating real food instead of diet food – through the power of mothers. Side note: permission to eat bacon, butter, and
As your organization’s Facebook page reach has declined (which is on account of more competition, according to Facebook), it still remains the most popular social networking site, with 71% of adults who are online visiting it. That’s more than twice the amount of adults than those who visit LinkedIn (28%), Pinterest (28%), Instagram (26%), and Twitter (23%) – check out