Tag Archives: branding

Branding 101

Branding 101

Branding is something you’re likely familiar with. Most people think of logos and color schemes when it comes to branding, but it’s much more than that. Branding is really what people think of when they see your logo or hear your name. Who Owns Your Brand? The truth is, you don’t own your brand – your brand lives in the

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You Don’t Own Your Brand. Sorry.

You Don’t Own Your Brand. Sorry.

I have bad news for you. You don’t own your brand. I know you’ve spent a lot of time creating a logo and crafting your brand’s voice. You may have spent a lot of money doing this as well. Yet, you still don’t own it. You know who does? We all do. Your brand lives in the minds of everyone else.

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Eat The Butter

Last week I had a great meeting with Eat The Butter founder Jenni Calihan to share with her some social media tips. Eat The Butter is a non-profit that is working to spread the word about Vintage Eating – basically, eating real food instead of diet food – through the power of mothers. Side note: permission to eat bacon, butter, and

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10 Tips To Enhance Your Facebook Page

10 Tips To Enhance Your Facebook Page

As your organization’s Facebook page reach has declined (which is on account of more competition, according to Facebook), it still remains the most popular social networking site, with 71% of adults who are online visiting it. That’s more than twice the amount of adults than those who visit LinkedIn (28%), Pinterest (28%), Instagram (26%), and Twitter (23%) – check out

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