Oh, Pepsi. What did you do? Why did you do it? This is the type of marketing that ruins marketing for the rest of us. I hate this kind of marketing – the hijacking of a movement for the sake of making a few bucks. This type of marketing puts profits over people, and this ad in particular made that fact
Going viral is the Holy Grail of the Internet. It is essentially when something is shared – a lot – the modern-day water-cooler talk. What does it take to go viral? Here is your step-by-step guide: Make or capture something awesome. Share it online. Go viral! It’s easy, isn’t it? We’ve all posted something that’s gone viral, right? Wait… no?