Tag Archives: social media

Authenticity Isn’t Just a Buzzword

Authenticity Isn’t Just a Buzzword

Authenticity. It’s been the buzzword in social media marketing as of late, and it’s something that I take very seriously. However, you can’t make yourself “more authentic.” If you do a Google search on how to be authentic on social media, you won’t run out of articles to read. However, you can’t strategize how to be more authentic. You just

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Try Periscope – 5 Great Ideas For Livestreaming

Try Periscope – 5 Great Ideas For Livestreaming

Periscope is a new tool by Twitter that allows anyone to stream live, at at time, using your smartphone. Simply download the app, sign in using your Twitter credentials, and you can start broadcasting! The ability to stream from your smartphone is a huge advantage. You can literally start a show at any time, any where. Periscope will alert your followers

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Eat The Butter

Last week I had a great meeting with Eat The Butter founder Jenni Calihan to share with her some social media tips. Eat The Butter is a non-profit that is working to spread the word about Vintage Eating – basically, eating real food instead of diet food – through the power of mothers. Side note: permission to eat bacon, butter, and

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Say Good-bye to Google+ as You (Don’t) Know It

Say Good-bye to Google+ as You (Don’t) Know It

Earlier this month Google announced that it is dividing up Google+ into several products, most notably Photos and Streams. Why is Google doing this when they’ve spent the last 4 years bringing all of their products together? I have never found a good use for Google+. I use the photo aspect to automatically back up my iPhone photos, but otherwise,

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Twitter and TV Go Hand-in-Hand

Twitter and TV Go Hand-in-Hand

For anyone who’s been on Twitter in the past 5 years, this isn’t exactly news, but now we have the research to back it up. According to Nielsen, there is a relationship between tweets and TV engagement. We’ve heard about the second screen – and sometimes third screen – for a while now. I regularly use my iPhone and/or iPad

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10 Tips To Enhance Your Facebook Page

10 Tips To Enhance Your Facebook Page

As your organization’s Facebook page reach has declined (which is on account of more competition, according to Facebook), it still remains the most popular social networking site, with 71% of adults who are online visiting it. That’s more than twice the amount of adults than those who visit LinkedIn (28%), Pinterest (28%), Instagram (26%), and Twitter (23%) – check out

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5 Nonprofits That Are Rocking Images On Facebook

5 Nonprofits That Are Rocking Images On Facebook

Take a look at some nonprofit organizations that are using images to promote their organizations. We’ve seen studies that show that Facebook posts with images are shared far more than those with just words, links, videos, or albums. But what types of images are nonprofit organizations posting? I’m taking a look at 5 nonprofits who are rocking images on Facebook.

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