Keeping your website up to date can be a challenge – believe me, I know. I spent 16 years maintaining websites full-time. For small businesses and non-profits, websites are sometimes seen as “extra” when it comes to updates, but they’re one of the most important things to keep current, because people are more likely to check you out online before contacting
There is one thing that makes me bonkers – BONKERS – on websites and in emails – the words “Click Here.” Ugh! When I started working at Shady Side Academy in 2010 as their Manager of Web Communications, the first thing I did was ban the words “click here” in any online communications. It was fine to use it amongst
Color choice is an important part of your website and marketing materials. I believe that design and usability go hand-in-hand. It is so frustrating to me when when something is so poorly designed that’s it’s hard to use. It’s also very frustrating to see something that’s designed to be pretty but not very functional. This is true when it comes
HTML is the code that makes your website go. It’s also the scary part of your website that I usually tell clients and students to click away from if they find it – but today we’re going to look at HTML right in the eye. I don’t expect you to begin coding in HTML (heck, I don’t even do that),
Visiting a local mall recently, I ran across a new attraction – Escape Room Pittsburgh Mills. You’ve probably heard of escape rooms – they’re the new Big Thing. The premise is that you need to solve clues to “escape” within a certain amount of time. Since I haven’t tried this before, I grabbed one of the flyers they had. Marketing
Tonight I am starting a new course called Create A Website for a local adult education organization. I love sharing my knowledge with the community, but I’ll tell you a secret – I usually learn as much, if not more, as they do! Creating and teaching classes like these so beneficial for me. I love having an online course available
Congratulations, your course is published on Udemy! So, now what? It’s time to put on your marketing hat and get the work out about your course. Here are a few ideas to get you started. Give Instructors Your Course For Free I realize that giving your course away may not seem like a great idea, but it is. When you
